When you work with Graham Advertising, you are working with one of the best and most experienced media buying agencies in the country. Our philosophy is to create a cost-effective plan that drives qualified traffic to your dealership. Our media buying services range from extensive market research analysis to effective and efficient media negotiations to post-buy delivery. We're proud of our reputation for being tough but fair.

With the help of companies such as Arbitron, Nielsen and Scarborough we have up-to-the-minute information on your market, such as the latest trends and news headlines. From traditional media like radio and television to the very latest digital media, you can trust that our experts will get the most out of your media dollars.

A critical element of planning is monitoring the competitive environment. We subscribe
to media research in our local markets that provides insight into our target customers.
We also keep a pulse on local advertising to track competitive spending. Other factors
in our media planning include maintaining brand focus combined with traffic-driving
retail and our client’s share of voice in the market.

We subscribe to:
- Arbitron Radio Market Reports
- Nielsen Local Market Surveys
- Scarborough Market Survey
- RetailDirect Market Survey
- Qualitative Diary Research
- Snapshots Interactive Market Profile